Trajectify Summer Reading List 2024

After a few years hiatus, here’s once again that world famous list that thousands have been awaiting. We’ve put together recommendations for books that some of us have been reading. We encourage you to use some vacation time and any days away from the office to invest in growth through reading. Wherever your adventures take you, even if it's just in your backyard hammock), use this out-of-office time to learn, reflect, and challenge yourself.

The Problem With Change

By Ashley Goodall
Recommended by Mike Krupit

Drawing on two decades spent leading HR organizations, Goodall reveals why change is not the same as improvement, and how, by prioritizing team cohesion (instead of reshuffling teams at will), by using real words (rather than corporate-speak), by sharing secrets (not mission statements), by fixing only the things that are truly broken (instead of moving fast and breaking everything in sight, and more, leaders at every level can create the stability that people need to thrive.

Building a Story Brand

By Donald Miller
Recommended by Mike Krupit

Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. The StoryBrand process is a solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

Unlocking High Performance

By Jason Lauritsen
Recommended by Chuck Hall

Unlocking High Performance shows you how to transform this process to get the best out of your workforce. It presents a new model for performance management based on the three components of planning, cultivation and accountability, and situates this process within the wider aims of promoting work as a healthy relationship between employer and employee rather than a restrictive contract to be complied with.

The 5 Languages of Appreciation in the Workplace

By Gary Chapman and Paul White
Recommended by Chuck Hall

This book will give you the tools to create a more positive workplace, increase employee engagement, and reduce staff turnover. How? By teaching you to effectively communicate authentic appreciation and encouragement to employees, co-workers, and leaders. Most relational problems in organizations flow from this question: do people feel appreciated? This book will help you answer “Yes!”

The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success

By Dan Sullivan and Benjamin Hardy
Recommended by Chuck Hall

In this book you will learn that measuring your current self vs. your former self has enormous psychological benefits. And that's really the key to this deceptively simple yet multi-layered concept that will have you feeling good, feeling grateful, and feeling like you are making progress even when times are tough, which will in turn bolster motivation, confidence, and future success.

The Book of Boundaries: Set the Limits That Will Set You Free

By Melissa Urban
Recommended by Sam Liss

In this powerful and practical guide, she shows how boundaries—clear limits you set to protect your energy, time, and health—are the key to feelings of security, confidence, and freedom in every area of your life. User-friendly and approachable, The Book of Boundaries will give you the tools you need to stop justifying, minimizing, and apologizing, leading you to more rewarding relationships and a life that feels bigger, healthier, and freer.

Humanizing B2B: The new truth in marketing that will transform your brand and your sales

By Paul Cash and James Trezona
Recommended by John Miller

This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world.

Return on Courage: A Business Playbook for Courageous Change

By Ryan Berman
Recommended by John Miller

Return on Courage (ROC) is the go-to courage instructional manual that helps readers attack and shrink business fears head-on. They will learn how to relentlessly play offense, drive change, and transform into a Courage Brand®. ROC can be the secret weapon to innovating new products and services, maximizing ROI, and revolutionizing their industry.