Joe Spinelli, Coach, Advisor, Venture Investor.

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Russ Cherry is a technology and business leader with over 25 years of business experience. He has built and led teams to develop and operate high-performance e-commerce and SaaS platforms in the internet technology sector for high growth companies. Russ leverages his industry and leadership experience and knowledge to help business leaders through some of their toughest people and technology issues.

Prior to his work with Trajectify, Russ served as SVP of Production Technology at MINDBODY, Inc. where he oversaw production operations, infrastructure, database, cloud engineering, and information security organizations. Russ joined MINDBODY, Inc. in 2018 after its acquisition of Booker, where as CTO he was accountable for product development, quality assurance, architecture, system operations, corporate IT, and security.

Prior to Booker, Russ spent ten years at GSI Commerce in several roles, including CTO. Russ has also held technology leadership positions at BeMusic, CDNow, and Infonautics where he and Mike worked closely together.