In 2005, I was working as a consultant, doing some due diligence on software for a startup. The company, founded by two patent attorneys, was attempting to create an online marketplace for swapping books, music, movies, and video games—back when those were all physical objects that needed to be physically traded. The founders had patented their ideas and written hundreds of pages of specs. They’d already hired, fired, and had sued one software development firm. When the second firm they’d hired went past budget on a fixed price contract before completing the software, the founders reached out to me.
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Sometimes exploration is worth it. Sometimes you just spent a week of the team’s attention answering a question the founder could have tested in an afternoon. That is the part I think leaders underestimate. Ideas do not only cost money. They cost time, focus, and brainpower long before anyone approves a budget. The question I’d want answered is: how much of the organization does this idea deserve yet?